Communication research, image or advertising research, media research, product tests, customer satisfaction research, U&A studies, conjoint tests, POS and exhibition research, competitive intelligence, segmentations and desktop research.
FMCG (non durable goods), trade and commerce, banks, insurance firms, telecommunications, publishing houses, media, research agencies, trade fair organizers.
Many professional articles about the research industry published in Research & Results, the magazine for marketing research. Ghostwriting of professional articles published in Research & Results, planung&analyse, marktforschung.de, Markenartikel, bank und markt, w&v.
Degree in economics with a main focus on market and opinion research. Intensive industry experience thanks to the longstanding cooperation with Research & Results. Owner of the domain www.mr-directory.com, Europes biggest supplier platform for market research services.